Evaluating the Company Situation Assignment Example | Topics and Well Written Essays - 500 words

Assessing the Company Situation - Assignment Example The contenders of the organization are Emirates, Etihad, and Qatar. The contenders today fly in excess of a hundred goals while Oman Air just travels to 43 goals. Accordingly, Oman Air should concentrate on publicizing and advancement to get more customers from various goals. Emirates utilize the cost authority system to exceed Oman Air; Etihad and Qatar utilize the separation methodology that is the solidarity to them. The shortcoming with the three contenders is that their administrations are over the top expensive contrasted with Oman Air (Porter, 2004). The whole Oman Air Company has set up a very god worldwide notoriety dependent on the products and ventures it offers its customers. Association development might be to the individual achievements of the organization. The world of politics of Oman Air home nation is helpful for empower it does nothing new. The administration additionally favors the organization since through the legitimate guidelines it has decreased the charges that the business is committed to pay. The monetary conditions are additionally acceptable since the nation of origin is steady financially which will empower the organization to push ahead and get more benefits. They are likewise mindful of how best they can assist with guaranteeing that the organization accomplishes its set objectives and goals. Oman Air is an industry head (Yudelson, 2009). A few meetings of correspondence have just been placed in to enable the organization to be in accordance with the laws of the nation. Also, techniques have been advanced to ensure that every worker is on companys progress, just as new systems. Further workers are educated about the desires for the endeavor on the upgrades of Technology with the goal that it can stay pertinent to the business (Yudelson, 2009). The Oman Air organization has an extremely high development rate. It likewise has noteworthy income and gainfulness 0f about $ 34,657, 876. It is additionally the residential market pioneer. It has likewise been furnished with a ton

The Secret Six, the Men Who Financed John Browns Raid

The Secret Six, the Men Who Financed John Browns Raid The Secret Six was an approximately subsidiary gathering which gave money related sponsorship to John Brown before his assault on the government arsenal at Harpers Ferry in 1859. Cash got from the northeastern abolitionists of the Secret Six made the attack conceivable, as it empowered Brown to head out to Maryland, lease a ranch to use as a fort and organizing zone, and get weapons for his men. At the point when the strike on Harpers Ferry fizzled and Brown was caught by government troops, a rug pack containing records was seized. Inside the pack were letters building up the system behind his activities. Dreading indictment for connivance and conspiracy, a few individuals from the Secret Six fled the United States for a concise period. None of them were ever arraigned for their contribution with Brown. Individuals from the Secret Six Gerrit Smith: Born into a well off family in upstate New York, Smith was a lively supporter of different change causes, including the American nullification movement.Thomas Wentworth Higginson: A clergyman and writer, Higginson would proceed to serve in the Civil War, telling a regiment of dark soldiers, and would compose a great journal dependent on the experience.Theodore Parker: A pastor and conspicuous open speaker on change subjects, Parker had been taught at Harvard and was associated with the Transcendentalist movement.Samuel Gridley Howe: A clinical specialist and promoter for the visually impaired, Howe was dynamic in the cancelation development. His significant other, Julia Ward Howe, would get celebrated for composing The Battle Hymn of the Republic.Franklin Benjamin Sanborn: A Harvard graduate, Sanborn was associated with the Transcendentalist development and got engaged with abolitionist bondage legislative issues in the 1850s.George Luther Stearns: An independent repres entative, Stearns was a producer and had the option to monetarily bolster different causes, including the abolitionist cause. Activities of the Secret Six Before John Brown's Raid All the individuals from the Secret Six were engaged with different ways with the Underground Railroad and the nullification development. A repeating theme in their lives was that, in the same way as other different northerners, they accepted the Fugitive Slave Law went as a component of the Compromise of 1850 had made them ethically complicit in servitude. A portion of the men were dynamic in what was called cautiousness panels, which secured and shroud criminal slaves who in any case could have been captured and reclaimed to servitude in the South. Conversations in abolitionist circles frequently appeared to concentrate on hypothetical thoughts which could never be actualized, for example, plans to have New England states withdraw from the Union. Yet, when New England activists got together with John Brown in 1857, his record of what he had done to forestall the spread of subjection in what was called Bleeding Kansas put forth a persuading defense that unmistakable moves must be made to end subjugation. What's more, those activities could incorporate savagery. It is conceivable that a few individuals from the Secret Six had dealings with Brown returning to when he was dynamic in Kansas. What's more, whatever his history with the men, he found a mindful crowd when he started discussing another arrangement he needed to dispatch an assault in order to bring a conclusion to subjugation. The men of the Secret Six fund-raised for Brown and contributed assets of their own, and the deluge of money made it feasible for Brown to see his arrangement into the real world. The tremendous slave uprising which Brown would have liked to start never emerged and his strike on Harper Ferry in October 1859 transformed into a disaster. Earthy colored was captured and put being investigated, and as he had never crushed reports which could embroil his money related sponsor, the degree of his help immediately turned out to be generally known. The Public Furor John Browns attack on Harpers Ferry was, obviously, profoundly questionable, and created huge consideration in the papers. Furthermore, the aftermath over the contribution of New Englanders was additionally a subject of extensive conversation. Stories flowing naming different individuals from the Secret Six, and it was asserted that an across the board intrigue to submit conspiracy went a long ways past the little gathering. Representatives known to be against servitude, including William Seward of New York and Charles Sumner of Massachusetts were erroneously blamed for having been associated with Browns plot. Of the six men involved, three of them, Sanborn, Howe, and Stearns, fled to Canada for a period. Parker was at that point in Europe. Gerrit Smith, professing to endure a mental meltdown, conceded himself to an asylum in New York State. Higginson stayed in Boston, challenging the administration to capture him. The possibility that Brown didn't act alone aroused the South, and a representative from Virginia, James Mason, gathered a board of trustees to research Browns budgetary benefactors. Two of the Secret Six, Howe and Stearns, affirmed that they had met Brown yet had nothing to do with his arrangements. The general story among the men is that they didn't completely fathom what Brown was doing. There was significant disarray about what the men did know, and none of them was ever indicted for association in Browns plot. What's more, when the slave states started withdrawing from the Union a year later, any craving for arraigning the men blurred.

Standish, Miles

Standish, Miles Standish, Miles or Myles, c.1584â€"1656, American colonist, b. England. After serving as a soldier for a number of years, Standish accompanied the Pilgrims to America on the Mayflower (1620) and was recognized at once as the military leader of Plymouth Colony . He was probably not a Puritan. He saved the colony from the Native Americans several times, most notably in 1623 when he defeated Native Americans threatening an attack on the settlement at Weymouth. In 1625 he was sent to England as a colonial agent particularly concerned with the colony's debt to its merchant backers in London. Standish was treasurer of the colony (1644â€"49), held other posts, and was a founder of Duxbury, Mass. Henry W. Longfellow's The Courtship of Miles Standish and James R. Lowell's Interview with Miles Standish are wholly fictional. See biographies by J. S. C. Abbott (1872) and T. C. Porteus (1920). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Pr ess. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

Informative Speech About Chinese Exports To Us - 1055 Words

Informative Speech Luke Townsend (Fall 2017) Chinese Exports to the United States Specific Purpose: To inform my audience of the three largest Chinese exports to the United States. Central Idea: The three largest Chinese exports to the United States include electronics garments, and machinery. Introduction I. How many items in your general vicinity or on your person can you verify were made in China? II. Hello, I’m Luke Townsend, and today I am going to share with you the three largest Chinese exports to the United States. A. Chinese trade is important to the United States in that we receive most of our imports from China. B. China is also one of our most important, yet threatening, allies in the complex world of international†¦show more content†¦b. So, the next time you open your laptop, remember to thank the many people across the Pacific who made it possible for you to stay connected with the world around you. B. The importance of items such as the computer, illustrates how international trade impacts our way of life every day, and if diplomatic balances begin to alter, our way of life may begin to change. (Transition: Now that we have discussed Chinese-produced electronics, I now want to inform you on Chinese-produced garments.) II. Garments are the second largest Chinese export to the United States. A. Popular clothing companies, some of which you may be representing right now, outsource the production of their merchandise to Chinese factories. 1. First, MIT’s Observatory of Economic Complexity 2015 China export visualization also shows that garments account for 16% of the goods imported by Americans. a. Of this 16%, footwear is 4%, feminine outerwear is 1%, knitted outerwear is 1% followed by smaller amounts of other products. b. These products are valued at almost 65 billion American dollars. That’s a lot of Nike shoes! 2. 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Increasing Tuition Costs For College - 1624 Words

Increasing Tuition Costs College degrees are becoming ever more a standard in my industries, just to get into the door with certain companies. Even when degrees might not be required to get a decent job, marketing can take over and make you think that you need to get a college degree or you won’t land that dream job. Brill states that on the average, we are continually reminded, the earnings of college graduates are substantially higher than those who have obtained no more than a high school diploma. Almost everyone nowadays is feeling the pressure of keeping up. An unprecedented percentage of high school students (67.5%) are attending college at a great financial sacrifice to themselves and their families (1999). Brill also goes on to†¦show more content†¦The need to make tuition is greater than ever, but it is currently not becoming easier, it is quite the opposite with tuitions rates on the rise and government funding being cut to make matters worse, which leads to higher learning institut ions towards privatizing. This is leading towards tuition rates climbing at even higher rates. Most states are included in this funding cut on higher education in Colorado having some of the biggest cuts. According to Mortensen, Colorado has reduced its support for higher education by nearly 69.4 percent, from $10.52 in fiscal 1980 (and a peak of $13.85 in fiscal 1971) to $3.22 by fiscal 2011. At this rate of decline Colorado appropriations will reach zero in 2022, 11 years from now. Projections using more recent data find that Colorado could hit zero as soon as 2019 (2012). At the rate Colorado is cutting funding to higher education, we could see zero funding in as little as three years. Colorado’s colleges could become fully funded by private sources very quickly which will drive tuition rates well beyond inflation. The impact this will have is that less students will be able to afford to attend college in Colorado which will bring in less money to the state and weaken the workforce even greater since there will be

Research on Modern Grocery Market in Pakistan Free Essays

string(188) " demand for imported food such as dates, cereals, beverages, chocolates, almonds, cakes, fruits and fruit juices reaches its peak during the festive season, especially at Eid and Ramadan\." â€Å"The Evolution of Modern Grocery Market in Pakistan. † A research project to study changing consumer buying patterns and opportunities for new entrants in the modern grocery sector. By Adavanced Research Methods MBA-Evening Program Section ‘E’ Submitted on November 19, 2012 Table of Contents Titles Page No. We will write a custom essay sample on Research on Modern Grocery Market in Pakistan or any similar topic only for you Order Now Prefatory Information Abstract Acknowledgements Executive Summary Introduction Methodology Research Findings Conclusion Recommendations Appendices References 02 03 04 05 06 08 09 13 14 15 22 Page | 1 Prefatory Information Research Topic â€Å"The Evolution of Modern Grocery Market in Pakistan. † Research Background The traditional food retail sector (small neighborhood stores, street vendors, â€Å"general trade† stores, etc. ) comprise about 95% of all food retail stores in Pakistan while the modern retail sector (hypermarkets, supermarkets, discount stores, etc. ) make up the remaining 5%. Over the past few years international retailers have taken advantage of the growing opportunities in this market. Well-known European retail giants Makro, Metro, and Carrefour (Hyperstar) have opened stores in all major Pakistani metropolitan cities. The port city of Karachi alone has at least five large retail stores that serve more than 19 million people. With a growing middle-income class (estimated at about 25% of the total population), increasing urbanization, increasing popularity of international food products, and a growing number of international restaurants and fast food chains, Pakistan is emerging as an expanding market for U. S. high-value agricultural products. The overall food retail and wholesale business accounts for 17% of Pakistan? s GDP. These large retail stores have been able to tap into the changes in consumer lifestyles and higher disposable income. Emerging technologies have also contributed to the emergence of the large food retail superstores, which offer a wide range of value added products and services to price conscious middle income consumers. Convenience stores in Petrol/Gas stations are also providing an additional option for consumers and their popularity among Pakistani consumers is rising. To know precisely the driving forces that lead changes in the consumer buying behavior and furthermore to anticipate the future demand of modernized grocery stores and hypermarkets which would ultimately guide investors towards an opportunity and would let them know the critical market factors and consumer needs on the basis of which they should design their businesses to gain maximum market share in minimum amount of time and resources. Page | 2 Abstract â€Å"The Evolution of Modern Grocery Market in Pakistan. The core objectives of our research are comprehensively explained and backed by the results and interpretations, with graphical illustrations that clarify the main consumer tastes and preferences that are the agents of changing buying patterns being the reason behind the increased number of modern grocery stores in major cities of Pakistan which is linked to our second objective that is more towards the investment opportunity for local and foreign venture capitalists in the mentioned sector. Page | 3 Acknowledgements First and foremost, we would like to thank Almighty Allah for enabling us to achieve the completion of our project report effectively, next we would like to thank to our course mentor of Advanced Research Methods-E, Mr. Salman Rabbani for the valuable guidance and advice. He inspired us greatly to work in this project. His willingness to motivate us contributed tremendously to our project. We also would like to thank him for showing us some examples that related to the topic of our project. Besides, we would like to thank all those participants, colleagues and class mates for providing us with their valuable insights and responses that enabled us to complete this project. Group Members Sandhya Talreja Talha Abid 1235220 1235182 Page | 4 Executive Summary The increasing number of modern grocery stores are rapidly increasing in Karachi and other cities of Pakistan which accounts for attracting majority of the customers and getting market share more than it was in the past few years. These larger stores make up 5% of all Pakistan? s retail food stores. There are two segments of modern food markets. One segment is dominated by the international groups and there are also domestic food retailers that are also utilizing new modern retail formats. For example, large food retail stores (Metro, Makro, and Hyperstar) comprise about 2% of all Pakistani food retail outlets with an estimated annual turnover of $176 million. The overall share of imported food products in the large retail stores is about 5. 6%. To analyze and figure out factors that have changed the buying patterns across the urban areas of Pakistan across all major population segments based on the demographical characteristics. The later part of the research well describes investment opportunity and growth indicators with rising purchasing power of people and increasing consumption patterns leading to impulse buying behavior. Appendices and annexes contain some useful facts that determine the future trends of retailing in Pakistan that how changes are anticipated in the years to come with respect to structure, marketing, supply chain management and customer services Page | 5 Introduction Consumer Food Purchasing Behavior The average Pakistani consumer spends 42% of his income on food. Consumption of imported processed and ready-to-eat food is greater in urban areas because of higher disposable incomes and access to modern style of food. A typical Pakistani household makes regular purchases of staple foods (i. e. , wheat flour, pulses, edible oils, fruits, vegetables, milk, meat, etc. ) several times per month from neighborhood stores due to convenience, perceived freshness, and limited storage space at home. A growing number of young Pakistani professionals (male/female) generally prefer making monthly food purchases from modern retail stores due to greater variety of products, satellite stores, and to enjoy food services all under one roof, thus providing the opportunity of combining „one stop shopping? with a family outing. Affluent Pakistani families are attracted towards modern retail stores due to their affordability, strategic locations, access to the imported processed food, and available choices for multiple product range. In comparison the rural consumer prefers homemade products, organic fruits vegetables, and has limited access to processed food. The demand for imported food such as dates, cereals, beverages, chocolates, almonds, cakes, fruits and fruit juices reaches its peak during the festive season, especially at Eid and Ramadan. You read "Research on Modern Grocery Market in Pakistan" in category "Essay examples" Moreover Pakistan has a large and growing middle-income class (estimated at about 25% of the total population). It also has a large and growing young population and over 55 percent Pakistani? s are in the 10-40 years age bracket. The upper middle-income class is currently estimated at 17 million, with relatively high per capita income which favors consumer spending. Since 2000 demand for specialized products targeted at the middle-income consumers have increased significantly. The upcoming changes in the Pakistani consumer demographic will create opportunities and challenges for companies doing business in Pakistan. Keeping in view the above stated scenario and these facts the well described the consumer demographics in Pakistan, we decided to conduct a quantitative research to know the factors of changing buying patterns and also to gauge the magnitude of opportunity for the new entrants in the huge retail grocery market that estimates about US$ 42 billion per annum. Page | 6 Research Objectives ? ? To study the changes in buying patterns of consumers in metropolitan cities of Pakistan, after the advent of modern grocery stores. To what extent these retail chains have been successful and to analyze if there is an opportunity for new entrants in the current scenario. Research Question ? ? What factors are responsible for changing buying behavior of people belonging to urban areas of Pakistan? What is the size of opportunity that exists for new entrants in the current market? Page | 7 Methodology The research methodology comprised of an online survey and questionnaire that was conducted throughout the city of Karachi, Hyderabad, Lahore and Islamabad. There were 10 option-based question that were designed to get the responses covering the two basic research objectives. Respondents were randomly selected and were asked to fill out a questionnaire which contained predetermined options and with other open-ended options as well, most of the participants were belonged to Karachi along with a significant number of online respondents from Hyderabad, Lahore and Islamabad adding a variety of responses from urban areas of Pakistan. Respondents were divided into four main categories on the basis of their Gender, Age, Marital Status and Income to have a fair understanding of different types of needs and preferences of different consumer segments. Quantitative Research There was a need to quantify the number of consumer that opt or prefer a certain attribute, products or services at these different stores so in terms of percentages it was easy to present and interpret data that was collected as a result of survey- questionnaire. First of all there was a pre-test conducted to know the validity and effectiveness of the questionnaire and methodology and after that actual survey was launched online and respondents were asked to fill the survey. Online survey reduced the time and other costs associated to our research and proved to be a cost-effective tool to conduct our survey. Page | 8 Research Findings On the basis of two distinct objectives the research findings are included in this report, the initial objective to determine factors that influence consumer buying behavior are the overall services offered, quality and branded products, convenience of getting all items at a single point, no grocery items including fashion apparel, cosmetics, medicine, home decor and so on remained the key choices of the respondents. Regarding the second objective that was to know the size of opportunity for new entrants that was asked in a question to know precise demand of the modern grocery outlets in Karachi and other urban cities, the findings exhibit that a clear majority of the respondents want to have more modern grocery stores in their locality, exact figures are mentioned in the graphical representation section later in this report. Other quantitative results include the frequency of purchases, expenditure and preferred store type that are also useful to calculate the size of the opportunity in this sector. Moreover participants also provided very insightful responses in open-ended options that highlighted many other things that they prefer at these modern stores. Including improvement suggestions regarding, customer support and billing, loyalty and discount programs were dominant responses of the survey discussed in the detail in graphical representation section. Page | 9 Graphical Representation and Analysis 1. Grocery Store Type It? quite clear from the market share that supermarkets and hypermarkets have acquired during past couple of years is significantly improved up to 30% for each category. Grocery Store Type General stores 30% 30% 18% 22% Dept. Stores Super Markets Hypermarkets 2. Grocery Frequency Frequency as compared to past trend of weekly or daily grocery purchases has been shifted to monthly purchases leading towards impulse buying behavior after the advent of the modern hypermarkets and superstores 60% 40% 20% 0% Grocery Frequency Weekly Fortnightly Monthly others 3. Grocery Market Share Modernized supermarkets lead the market with 48% share of the grocery sector these markets are convenience to people living in developed areas of Karachi catering their grocery needs effectively. Grocery Market Share Hyperstar 14% 18% 20% 48% Metro/Makro Naheed/Chaseup /Aghaz/Imtiaz others 4. Grocery Spending Most of the people that opted for modern grocery stores belong to higher income segment and majority spends more than Rs. 7000 on their grocery needs. This indicates a higher tendency of the people to consume in the society. 0% 30% 20% 10% 0% Grocery Spending (PKR) 26% 6% 32% 36% Page | 10 5. Appealing Factors The factors that were dominant among the responses were convenience of getting all items at a single stop and economical purchases thus lowering grocery budgets, this is the core reason that has changed buying patterns of consumers in the recent years. other factors Appealing Factors Economical Safe and†¦ Convenience Adequate†¦ Economical 0% 20% 40% Adequate Parking Convenience Safe and Secure other factors Non grocery items 6. Non-grocery items Out of the non-grocery items most people preferred cosmetics reason being the majority of female respondents in our sample. Rest of the people preferred medicines and ready to wear apparels. 0% 50% 46% 20% 16% 8% 10% 7. Additional Food Items Other than usual grocery items as food staples there was a significant rise in the demand and preference to ready-to-eat/ frozen-food, reason being the most of the married females are opting for careers and employments therefore frozen foods provides them convenience and quick food solutions. 70% 60% 50% 40% 30% 20% 10% 0% Additional Food Items 2% Fresh fruits and vegetables meat/chicken/p oultry Frozen food others 16% 16% 6% 8. Improvement Suggestions Discount cards were the most opted option by the respondents as people tend to buy in larger quantities they expect a significant amount off as a discount as well as the loyalty or privilege cards were also and added suggestion along with the speedy billing process due to the shor tage of time in the busy schedule of people living in the large cities. 60% 50% 40% 30% 20% 10% 0% Improvement Suggestions 48% 28% 12% 12% Loyalty cards Discount cards Speedy billing process others Page | 11 9. More Grocery Stores So about 90% of the people responded in positive when they were asked about more grocery stores in their city mainly because the convenience these stores offer, while the remaining 10% who opted for No, further explained there are enough no of stores in their vicinity only need is to improve their service quality. 100% 80% 60% 40% 20% 0% More Grocery Stores 90% 10% Yes No Yes No 10. Most preferred attribute Quality is the most opted attribute and mostly the quality products and services available at modern grocery store provide an added benefit to the customers and delight them in many ways. 0% 60% 40% 20% 0% Most preferred attribute Quality Pricing Brand Other Page | 12 Conclusions After studying the brief results and graphical illustrations we hereby conclude that major causes of change in consumer purchase patterns are superior quality of products and services offered to customers at economical prices, thus elevating the overall value for customers when it come s to convenience shopping, hassle-free parking, pleasant environment, serene ambiance, safety and security which previously was not offered by any of the conventional grocery stores of their localities. Now majority of the consumers prefer going to modern supermarkets and hypermarkets rather than the wholesale markets, to avoid the long tiring grocery shopping which included stressful parking, lack of security and safety. Moreover people on weekends go for grocery shopping with their families which allows them to spend quality time with their family as an outing or entertainment and enjoy shopping with all the modern state-of-the-art facilities offered by malls and shopping centers. Furthermore, along with the basic grocery items people tend to shop additional items including garments, cosmetics, fashion products, frozen foods, medicines and so on that is again an appealing factor that directed majority of the customers towards these modernized grocery store thus offering more and more benefits and ease to customers. As it has been witnessed that in the past few years the retail market dynamics have changed dramatically with modern grocery stores capturing the 40% share in the sector it is therefore a lucrative sector for foreign investors in the sectors and source of high FDI (Foreign Direct Investment) that would increase employment opportunities for our population and also would add up to fiscal revenues for the government. Page | 13 Recommendations After the completion of this research that was in response to previous researches on Emergence of Modern Retail in Pakistan and Market Transformation Due To Current Economic Turmoil (USA and European Retail Sectors) we suggest a comprehensive and more sophisticated research should be carried out on a commercial level to have an in-depth knowledge and insights about the market. Many of the indicators suggest the modern society in Pakistan are moving towards mass consumption and retail sector particular has been the key performer accounts for an annual turnover of about US$ 42 billion(estimated). So in response to it another research should carried out on Factors of Impulse Buying Behavior of consumer segments in Pakistan with respect to the modern grocery markets rapidly increasing and expanding the retail sector in Pakistan. The scope of our research was limited to few major cities of Pakistan i. e. Karachi Lahore Islamabad and Hyderabad, so its scope should be increased for future research also incorporating the useful insights of the key industry players of the modern grocery markets. Page | 14 Appendices Appendix-1 (Survey Questionnaire) ARM-Questionnaire Demographics: Age: ? 7-28 ? 29-40 ? 41 above Gender: ? M ? F Marital Status: ? Single ? Married Average Household Income (PKR): ? 10,000-20,000 ? 20,001-50,000 ? 50,001 above Area of Residence: ________________________________________________________ 1. What type of grocery store do you prefer for your grocery shopping? ? General stores ? Departmental stores ? Super market ? Hyper-markets 2. 3. 4. 5. How often you go for grocery shopping? ?Weekly ? fortnightly (every 15 days) ? Monthly ? others please specify_____ Which store do you often prefer for your grocery needs? ?Hyperstar ? Metro/Makro ? Naheed/Chase-up/Imtiaz/Agha’s ? Others___ On average how much amount you spend on your grocery? (PKR) ? 1000-3000 ? 4000-7000 ? 7000-10000 ? Above 10000 Based on the prior selected store which factor makes you buy from that store? ?Economical ? Adequate Parking ? Convenience (all items under one-roof) ? Safe and secure environment ? Others please specify___________________ What type of items do you prefer to shop along-with grocery? ?Cosmetics ? Garments ? Medicines ? Electronic Appliances ? Others_____ What additional foods items do you like to buy form the grocery stores? Fresh Fruits and Vegetable ? Meat/Chicken/Fish ? Frozen Foods ? Others__________ What improvements you like see as far as services are concerned? ?Loyalty cards ? Discount coupons ? Speedy billing process ? Others _______ Would like to have more stores and hyper markets? ?Yes ? No What do you prefer the most for your grocery items? ?Quality ? Pricing ? Brand ? Others please specify___________ 6. 7. 8. 9. 10 . Thank you for your time and attention. Page | 15 Appendix-2 FMCG Companies Profit From Rural Consumption Boom in Pakistan By Riaz Haq Higher crop prices have increased farmers? ncomes in Pakistan by Rs. 342 billion in the 12 months through June, according to a government economic survey. That was higher than the gain of Rs. 329 billion in the preceding eight years, according to a report by Bloomberg News. Companies like Millat tractors, Honda Atlas Motorcycles, Pak Suzuki Motors, Engro Foods, Telnor, Nestle, Colgate-Palmolive, Proctor and Gamble and Unilever have been big beneficiaries of the current rural consumption boom. Nestle Pakistan’s chief Ian Donald has summed up the rising demand for his company’s products as follows: â€Å"It? a common perception that China and India are much bigger in terms of growth than Pakistan. But for Nestle, the per capita consumption of our products in Pakistan is twice as much as we have in China and India. † It should be n oted that Nestle is the world’s largest packaged food company, and Pakistanis’ per capita consumption of milk and dairy products is about 2. 5 times higher than in India. According to the FAO, the average dairy consumption of the developing countries is still very low (45 kg of all dairy products in liquid milk equivalent), compared with the average of 220 kg in the industrial countries. Few developing countries have per capita consumption exceeding 150 kg (Argentina, Uruguay and some pastoral countries in the Sudano-Sahelian zone of Africa). Among the most populous countries, only Pakistan, at 153 kg per capita, has such a level. In South Asia, where milk and dairy products are preferred foods, India has only 64 kg and Bangladesh 14 kg. East Asia has only 10 kg. Here are a few key points excerpted from a recent Businessweek story on rise of the rural consumer in Pakistan: 1. Unilever and Colgate-Palmolive Co. re sending salespeople into rural areas of the world? s sixth most-populous nation, where demand for consumer goods such as Sunsilk shampoo, Pond? s moisturizers and Colgate toothpaste has boosted local units? revenue at least 15 percent. Page | 16 2. â€Å"The rural push is aimed at the boisterous youth in these areas, who have bountiful cash and resources to increase purchases,† Shazia Syed, vice president for customer development at Unilever Pakistan Ltd. , said in an interview. â€Å"Rural growth is more than double that of national sales. † 3. Consumer-goods companies forecast growth in Pakistan even as an increase in ethnic violence in Karachi has made 2011 the deadliest in 16 years for the country? s biggest city and financial center. 4. Nestle Pakistan Ltd. is spending 300 million Swiss francs ($326 million) to double dairy output in four years, boosted sales 29 percent to 33 billion rupees ($378 million) in the six months through June. â€Å"We have been focusing on rural areas very strongly,† Ian Donald, managing director of Nestle? s Pakistan unit, said in an interview in Lahore. â€Å"Our observation is that Pakistan? rural economy is doing better than urban areas. † 5. Haji Mirbar, who grows cotton on a 5-acre farm with his four brothers, said his family? s income grew fivefold in the year through June, allowing him to buy branded products. He uses Unilever? s Lifebuoy for his open-air baths under a hand pump, instead of the handmade soap he used before. â€Å"We had a great year because of cotton pr ices,† said Mirbar, 28, who lives in a village outside south Pakistan? s Matiari town. â€Å"As our income has risen, we want to buy nice things and live like kings. † 6. Sales for the Pakistan unit of Unilever rose 15 percent to 24. 8 billion rupees in the first half. Colgate-Palmolive Pakistan Ltd.? s sales increased 29 percent in the six months through June to 7. 6 billion rupees, according to data compiled by Bloomberg. â€Å"In a generally faltering economy, the double-digit growth in revenue for companies servicing the consumer sector has come almost entirely from the rural areas,† said Sakib Sherani, chief executive officer at Macroeconomic Insights Pvt. in Islamabad and a former economic adviser to Pakistan? s finance ministry. 7. Unilever is pushing beauty products in the countryside through a program called â€Å"Guddi Baji,† an Urdu phrase that literally means â€Å"doll sister. † It employs â€Å"beauty specialists who understand rural women,† providing them with vans filled with samples and equipment, Syed said. Women in villages are also employed as sales representatives, because â€Å"rural is the Page | 17 growth engine† for Unilever in Pakistan, she said in an interview in Karachi. While the bulk of spending for rural families goes to food, about 20 percent â€Å"is spent on looking beautiful and buying expensive clothes,† Syed said. . Colgate-Palmolive, the world? s largest toothpaste maker, aims to address a â€Å"huge gap† in sales outside Pakistan? s cities by more than tripling the number of villages where its products, such as Palmolive soap, are sold, from the current 5,000, said Syed Wasif Ali, rural operations manager at the local unit. 9. Its deterge nts Bonus Tristar and Brite are packed in sachets of 20 grams or less and priced as low as five rupees (6 cents), to boost sales among low-income consumers hurt by the fastest pace of inflation in Asia after Vietnam. Unilever plans to increase the number of villages where its products are sold to almost half of the total 34,000 within three years. Its merchandise, including Dove shampoo, Surf detergent and Brooke Bond Supreme tea, is available in about 11,000 villages now. 10. Pakistan, Asia? s third-largest wheat grower, in 2008 increased wheat prices by more than 50 percent as Prime Minister Yousuf Raza Gilani sought to boost production of the staple. â€Å"The injection of purchasing power in the rural sector has been unprecedented,† said Sherani, who added that local prices for rice and sugarcane have also risen. 1. Telenor Pakistan Pvt. is also expanding in Pakistan? s rural areas, which already contribute 60 percent of sales, said Anjum Nida Rahman, corporate communications director for the local unit of the Nordic region? s largest phone company. While the presence of multinational consumer product giants like Nestle and Unilever receive more coverage in the western media, the Eurom onitor report finds that Pakistani FMGC companies like Engro Foods, Haleeb Foods, Shezan, Tapal, Shan and others dominate the packaged food business in Pakistan. Here’s an excerpt from a recent Euromonitor report on Pakistan. Page | 18 Appendix- 3 Study of the International Retail Markets Drivers of Retail Change Internationally There are significant changes underway in the international retail sector. Some are already evident in the Irish retail market while others are now beginning to show an impact. The key drivers of change in the retail sector are: †¢ Consumer shopping habits and meal preparation habits are changing. This is driving the food retail structure to one of large stores for once-weekly shopping trips and smaller convenience stores for top-up purchases. Relatively low growth in retail spending across Europe, particularly in the food sector, which is generating substantial competition between retailers. †¢ A shift in the determinant of consumer demand from price consciousness to value for money. †¢ A stronger preference for service and convenience, both in retail service and also in product choice. †¢ The development of a more international outlook and a greater awareness of international brands. †¢ More focused marketing methods, referred to as „mass customization? and competition for consumer loyalty. †¢ The retail sector is still relatively highly regulated in many countries, specifically in the areas of planning regulations in respect of new store development and working hours. †¢ Developments in information and communications technologies (ICTs) are enabling improvements in market research and analysis, and supply chain management. This is driving significant change in international retail supply chains as retailers seek out increasing efficiencies and seek to reduce inventories. Page | 19 Appendix-4 Future of Retail Sector in Pakistan The expected future trends in the retail sector in Pakistan are that: †¢ The retail sector can be expected to continue to grow in line with the overall growth of the economy, thereby providing further employment and an increasing contribution to economic activity. †¢ The level of concentration, i. e. , the market share held by major retailers, in both the food and clothing sectors, is expected to continue to increase. †¢ Further consolidation in the market can be expected through mergers and acquisitions of national retailers and foreign retailers in the current market. Acquisition is likely to be the mode of market entry for large scale foreign retailers into the future. Size Structure The strucuture of the retail sector is changing as: †¢ Retailers are growing larger through mergers and acquisitions both in domestic and international markets; †¢ The number of large sized stores is increasing significantly; †¢ Levels of concentration in retail markets are increasing; †¢ Order sizes and deliveries from suppliers are growing; and †¢ Suppliers are increasing in scale. Customer Service Customer service is developing rapidly through: †¢ Home hopping and delivery; †¢ Internet shopping; †¢ Longer opening hours; †¢ Loyalty card schemes; †¢ Better in-store service; †¢ Micro-marketing to individual customers; and †¢ Improved mail order. Page | 20 Diversification Retailers are pursuing growth through diversification into: †¢ New product areas, by food retailers into non-food goods, and into new markets such as apparel and music; †¢ New business sectors such as banking and insurance; and †¢ New geographic markets, nationally and internationally, mail order, teleshopping and ecommerce. Supply-Chain Management Retailers are increasing their control over the whole supply chain by implementing: †¢ Centralized distribution; †¢ Efficient consumer response (ECR) †¢ Increased traceability of goods †¢ Increased investment in Information Technology; †¢ Supplier rationalization programs †¢ Greater involvement in supplier operations. Page | 21 References Retail Sector Dynamics in Ireland-www. forfas. ie. European Journal of Scientific Research Euro Journals Publishing, Inc. 2009 http://www. eurojournals. com/ejsr. htm http://www. iazhaq. com/2011/10/fmcg-companies-profit-from-rural. html Retail markets planning guide-FAO Bulletin http://www. fao. org/docrep/v8390e/V8390E00. HTM New generation of retail markets By Ashfak Bokhari | From InpaperMagzine | 23rd July, 2012 http://dawn. com/2012/07/23/new-generation-of-retail-markets/ Retail’s Hottest Emerging Markets, 2012 http://www. cnbc. com/id/47782726/Retail_s_Hottest_Emerging_Markets_2012 Economic Impact of Retailing in Pakistan Proceedings of 2nd International Conference on Business Management Page | 22 How to cite Research on Modern Grocery Market in Pakistan, Essays

Does making a knowledge claim carry any particular obligation/responsibility for the knower Essay Example

Does making a knowledge claim carry any particular obligation/responsibility for the knower Paper Anybody who makes a knowledge claim must take responsibility for their claim, particularly if they are parents, teachers or a respected individual in society. Parents are largely responsible for early childhood learning, teachers are responsible for late childhood and adolescent learning, and leaders affect adult attitudes. In growing up, children are greatly influenced by their parents or guardian because they are the first people from what they gain knowledge from. Konrad Lorenzs study with young ducklings suggested a critical learning period in which knowledge is most readily obtained. Many types of knowledge are acquired during childhood, notably ethics and values, which will undoubtedly affect the childs perception and development in the future. Limited knowledge from other types of areas is also acquired during early childhood, and forms the roots of subsequent learning. If a teacher claims that subtraction is the same as addition, then all the students will undoubtedly experience difficulty in future studies. Therefore, any knowledge claim made to a child necessarily has a profound impact on their understanding of the world and those who make the claims must take responsibility. The majority of our learning takes place in educational institutions and our knowledge is acquired from teachers. Teachers are also highly respected and their knowledge claims are therefore highly influential. Though in certain subject areas, knowledge can be attained through logic and reason (such as mathematics), other subject areas can not. We will write a custom essay sample on Does making a knowledge claim carry any particular obligation/responsibility for the knower specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Does making a knowledge claim carry any particular obligation/responsibility for the knower specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Does making a knowledge claim carry any particular obligation/responsibility for the knower specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In history and biology, for example, the student depends on the teachers accountability. Students lack the incentive to verify every knowledge claim and will not question the teachers stance on the polarity of water or the Austrian heir to the throne. A teachers false claim will have serious consequences and teachers should therefore take responsibility for their claims. Education systems today rely heavily on language, as opposed to hands-on or visual demonstrations. Whorf and Sapirs theory of Linguistic Determinism states that knowledge is determined by language. For example, Navajos have precise words for different shape and consequently, they have a stronger sense of shape. Similarly, the diction of a teachers knowledge claim will have serious implications on the students learning. Austen uses their conversation to criticize Mariannes impulsiveness would have a very different impression on students as opposed to Austen hated impulsive people. Therefore, teachers must take responsibility for the diction of their knowledge claims. Learning is generally thought of as limited to educational institutions, but much learning takes place in adulthood as well. Esteemed individuals in society often have the power to influence the general public and any knowledge claims they make will be influential. In Europe, Hitlers numerous claims concerning Germanys superiority aroused millions to support him. The destruction and causality that his knowledge claims directly or indirectly caused in World War II are horrendous and indisputable. In China, Chairman Maos knowledge claims brainwashed millions of young Chinese to join the Red Army. Consequences of Maos knowledge claims during the Cultural Revolution are also apparent. Both Hitler and Mao were highly influential leaders who are responsible for their knowledge claims. Hence, leaders should take precaution in their knowledge claims and statements for they are responsible for their claims. Naturally, knowledge claims of leaders can be beneficial to vast populations, and leaders can treat their responsibility as an opportunity positively influence people rather than a burden. The consequences and implications of knowledge claims are indisputable, and therefore the people whom make knowledge claims should take responsibility for them. Since learning takes place throughout our lives, the people who teach us in all stages should take responsibility for their knowledge claims. Though parents, teachers, and respected individuals are heavily liable for their claims, they are not the only ones who must take the burden. Every person we interact with will influence us, and therefore, all knowledge claims must be taken responsibility for by the knower.

Free Essays on Matin Luther King On God

When it comes to Dr. Martin Luther King Jr’s conception of God it is not something to be taken as a light matter. Dr. king was a very strong Christian. And he used God as his mentor. Every decision or thought that crossed King’s mind, involved the Lord, in one manner or another. God was not only his mentor but his commander as well. King used God to show him how to deal with the social problems that were haunting the United States of America through out the fifties and the beginning of the sixties. If you have ever read any of Dr. king’s speeches he is constantly referring to either God or scripture. So you can easily see that Dr. King had more then one goal is in his life, but the most important one, was to tell people about God. Not only did he want to teach people about God, but he also wanted to have peace between races. And by being a peaceful man and promoting peace between races he taught people about his personal conception with God. And last but n ot least he did this through his speeches and his sermons. In Dr. King’s I’ve been to the Mountaintop speech, he deeply speaks of his concern for humanity. I personally believe that Dr. King thought it to be a sin if you did not do something to change or help humanity. King knew deep down in his heart that America needed change and they needed it fast. Also in the, I’ve been to the Mountain top speech, King states, â€Å"It’s alright to talk about streets flowing with milk and honey, but God has commanded us to be concerned about the slums down here and his children who can’t eat three square meals a day†. Now if you notice, he uses the word commanded. By using this word King is trying to express his feelings and deep concern for humanity. Also it is obvious by stating this he expresses that he feels it is a sin against humanity not to be doing anything about the social problems that were plaguing the major cities in his day as well as ours. Secondly, in ... Free Essays on Matin Luther King On God Free Essays on Matin Luther King On God When it comes to Dr. Martin Luther King Jr’s conception of God it is not something to be taken as a light matter. Dr. king was a very strong Christian. And he used God as his mentor. Every decision or thought that crossed King’s mind, involved the Lord, in one manner or another. God was not only his mentor but his commander as well. King used God to show him how to deal with the social problems that were haunting the United States of America through out the fifties and the beginning of the sixties. If you have ever read any of Dr. king’s speeches he is constantly referring to either God or scripture. So you can easily see that Dr. King had more then one goal is in his life, but the most important one, was to tell people about God. Not only did he want to teach people about God, but he also wanted to have peace between races. And by being a peaceful man and promoting peace between races he taught people about his personal conception with God. And last but n ot least he did this through his speeches and his sermons. In Dr. King’s I’ve been to the Mountaintop speech, he deeply speaks of his concern for humanity. I personally believe that Dr. King thought it to be a sin if you did not do something to change or help humanity. King knew deep down in his heart that America needed change and they needed it fast. Also in the, I’ve been to the Mountain top speech, King states, â€Å"It’s alright to talk about streets flowing with milk and honey, but God has commanded us to be concerned about the slums down here and his children who can’t eat three square meals a day†. Now if you notice, he uses the word commanded. By using this word King is trying to express his feelings and deep concern for humanity. Also it is obvious by stating this he expresses that he feels it is a sin against humanity not to be doing anything about the social problems that were plaguing the major cities in his day as well as ours. Secondly, in ...

How To Write Cold Emails The Right Way

How To Write Cold Emails The Right Way Cold email marketing became popular in the past few years, the idea being that it was an extension of genuine interest and engagement. You’d let people know you mentioned them in a blog post, or referenced them in some other content, like in an ebook. Or you’d share something you wrote that they might be interested in for their own blog or research. They would most likely share it with their followers. Good times, all around. And it worked. Unfortunately, it has morphed into something else, much like guest blogging was co-opted by spammers and sullied. I wish I could share the tweet with you that set my mind to writing this post, but unfortunately, it has been pulled down. Essentially, with typical Twitter bluntness, the writer of the tweet said this: Online email marketing today is an email from some guy saying, â€Å"I mentioned you in this thing I wrote. Share it with all your people.† I suspect he pulled the tweet down because the language was a bit more colorful than this, no doubt stemming from the sense of frustration as his already burgeoning inbox was bombarded by this careless kind of marketing that is really little more than spam. I’m going to approach this post a bit differently, positing some theories about cold email marketing at the start. If everyone ends up doing it, the effectiveness is lost. Even if it’s a miracle cure, too many people are poorly trained in administering it. Even in perfect form, the sheer amount of emails can overwhelm. You must have patience. People don’t all move at the speed of marketing. The recipient must truly benefit and get value from your request. Cold email  marketing can be done well, just like guest posting still has a place, but too often, in the wrong hands or from marketers who are too busy and have an eye on numbers instead of the hearts of the people. It is something ugly. A Tale Of Frustration True-story time, so that you can learn from my pain. I generally receive a fair amount of emails each day from people who want me to look at their blog post or ebook. They tell me quickly that they’ve mentioned me or something I’ve written in their content, and would I please... Check it out. (Pretty vague, and it doesn’t tell me how I’m going to benefit, only that I’m going to have to give up time to do it.) Review it and see if I agree. (Feels like being baited, but I might bite depending on how they worded the email.) Comment on it. (Again, time consuming and how do I benefit by giving you social proof?) Give them pointers on how to make it better. (I find this confusing; I don’t have time to spot-edit other content. I think this is supposed to be flattery, but I would advise wording this kind of request carefully.) And, most importantly, would I share it with my followers lots and lots of times. Some I respond to, and some I don’t. Because I’m an introvert  and also fairly regimented in what I allow myself to do each day, that would interfere with work and personal time, so I don’t always respond right away. Many of these cold emails are hastily written and don’t offer any genuine reward. So if I don’t respond, I archive it away. Sometimes I’d get a follow-up email, wondering if I’d gotten the previous email, and repeating the original request. Some folks follow up the follow-up many times over, and that’s harassing. One day, I received a typical cold email. It said this: Hey Julie. I love your blog post X. The best part was this: X. Here is a quote I liked: X. We wrote something similar and I’d like you to check it out. I would love your feedback. Sharing it on your blog and social media would be great! :-) I read it, and I thought this: It’s a form email, with blank areas for personalization. They used the quote to prove they read my blog post, but is a large pull quote suggesting they didn’t actually read it. It feels like part of a massive campaign with an attempt at being personal. I don’t know this person. I archived it. Six days later I received this: Hey Julie. Just touching base again. While waiting to hear back from you, I read this wonderful post on your blog about X (same blog post mentioned in the first email). I liked it so much I shared it with my Twitter audience. Here is the tweet: (link to twitter.com, not any specific tweet or profile). Here is something similar: (same blog post they wanted me to check out last time). I hope you enjoy it. Do leave a comment or share it. I archived it. Clearly, a follow-up cold email form with sloppy attention to details. I’m not going to share content from anyone who isn’t careful about details, since the content I share and curate  reflects on me. Recommended Reading from Neil Patel: The 6 Types Of Social Media Content That Will Give You The Greatest Value Two weeks later, I receive an email from the same group. Unfortunately, they mixed up their copy and paste efforts, it seems, and it was for some guy I didn't know, containing an email reply chain. Same email template and wording, same blog post they were pushing. I responded back, letting them know of the mix-up and that their email hadn’t gone to the correct person. I also politely and pleasantly noted I was not interested in these types of cold emails. Ten days later, I received an email starting another round of the same templates for another blog post. I archived it. Ten days after that, someone else from that group made a friend request on some of my social media profiles and promptly sent me a message with a link to their LinkedIn Group. Sixteen days after that, I received a  cold  email announcing beta access to their app. They also asked if I would please sign up and promote their app on social media and on my blog to my friends? Ye gads. This is one example. I have many. I save the emails, because sometimes I can’t believe people are doing it. I want to say this to these folks who are going about cold email marketing in this manner: You keep taking up my time and bandwidth. What do I get out of this? Before you send cold emails, ask yourself: What does the receiver get out of this? #WIIFMWhat To Ask Yourself As You Write Your Cold Emails Assuming you’re not an influencer and that you’re looking to build your audience and get some new attention with the help of someone who has a bit of influence, what do you have to do to make cold email marketing effective again? Frankly, much of these next steps can work for any marketing approach, not just cold emails. 1. Did it jump the shark? Before we proceed too much farther, I’d advise you to learn how to evaluate a marketing technique and decide if it’s jumped the shark. This cold email technique may have, indeed, reached critical mass, if you have influencers and others grumbling about it on social media. It has been proposed by leading marketers as a winning technique for so long now  and has been used by those of us in the trenches, causing it to lose its power. But maybe not. What kind of responses are you  getting back? Perhaps your email method works, perhaps your style is off, or perhaps the technique is alive or dead. You decide. 2. Am I valuing the person? Signs of not  valuing the person you’re about to make a request of: Emails that fill up already crowded and noisy inboxes that are filled with jargon, insincere compliments, overly casual friend-talk from a stranger High request loads (share this, do this, review this) for busy people Constant â€Å"follow-up† And a barrage of simultaneous friend requests on every social network out there the same time you send the email That feels like a war campaign, not a genuine relationship. That feels like you’re checking things off a marketing list according to a schedule, and not seriously inquiring and engaging. You clearly want something from the person without any quid pro quo. Explore how you can bring true value to the influencer before you send #ColdEmail.3. Is my timeline off? Remember, people don’t move at the speed of marketing. Engagement is not a cold email and a follow-up. That’s little more than the digital form of advertising circulars in the mail that have my name on it generated from some database. Real relationships, and real engagement, takes time. You can’t flood the Internet with cold email marketing in hopes of fast returns. In other words, do not spray your emails out to random influencers and strangers, taking the shotgun approach and hoping something sticks. That’s a good way to ruin your reputation and have your email marked as spam, or categorize you as a â€Å"troublesome" emailer. You must focus on specific people with specific communication tailored directly to them personally and genuinely. Their interests. Their concerns. Thoughtful responses. That level of communication necessarily reduces the amount of emails you can send out, and it stretches out the timeline. While it would be nice to think of cold emails as a campaign-based technique that fits a particular timeline centered around a specific set of content, I am suggesting that era has passed. It may have worked that way when the technique first developed, but if my inbox is any indication, getting a flood of emails based around the latest content piece someone is pushing that month and my reaction to it (as well as the now-gone tweet mentioned earlier), it's leaving a bad taste in people’s mouths. 4. Is there any real interest? If you don’t hear back, you didn’t hear back. Don’t follow-up your follow-up your follow-up your follow-up. Don’t send messages on other social network messaging systems, too. If the person isn’t interested, move on. And tell the rest of your team as much. They’re just not that into you. If someone doesn't reply to your #ColdEmail, they're just not that into you. Move on.What You Need To Do If you’ve asked yourself those questions and are legitimately good to go forward, you need to know how to do it right. 1. Pre-engagement engagement. Choose a few influencers or people you’d like to target in the hopes that they will do the same for you. Be creative. Pick a few who aren’t on the top of everyone’s list, perhaps. Look for people who: Are active on social media. Have followers who are active. Have lots of blog comments. Are in the habit of promoting others or doing what you’re ultimately going to ask them to do. Are someone you’ve engaged with legitimately (i.e. not looking to get something from) in the past. Have responded to you in the past. Are doing something unusual, unique, or have a brand or thing going on that is different from everyone else that you are  truly interested  in. Please notice:  You’ve engaged with them in the past without trying to get something from them. And also, please notice: Someone doing something you’re truly interested in. Do you see people as merely a means to an end? Do you target influencers who are merely in your niche or have the fame, or are you actually interested in what they say and do? If you aren’t truly interested, you’re going to have a tough time forming a legitimate relationship and communicating with them on a real level. Do you see people as merely a means to an end? If yes, influencer outreach isn't for you.Remember this, because I’m going to harp on this and allude to it for the rest of the post: Natural conversation stems from true interest. Real relationships stem from caring about someone else. If you’re a well-known person in your niche, and considered an important and relevant influencer, you might be able to get by without some of this. After all, you can’t care about everyone; you’d be exhausted. But most of us aren’t, and you need to lay the groundwork of genuine friendliness first before launching requests. If your first contact as an unknown quantity is market-ese, empty flattery, a form email, and â€Å"do this for me please†, you failed. You did it wrong. 2. Inject tangible value into your communication. Remember, this cold email technique doesn’t work unless you genuinely have something of value to offer the recipient. And by genuine, I don’t mean some sort of empty flattery or suggestions of assumed or forced quid pro quo (â€Å"I share your stuff all the time. You should do the same for me.†) You need to add some value. And you need to show that you value the actual person. Adding value and benefits is easy enough. You know the drill. You offer the recipient access to exclusive information or data, a free copy of your ebook, a guest post, help with something, first use of an infographic- that kind of value and benefit is easy to understand. But how do you show the person that you value them? Simple: You assign time or money to the interaction. In a busy and fast world, time and money carry weight. You could send a postcard. A letter. A Graze box. A holiday card. Treats for their whole team. A hot new book on their Amazon wishlist. If the person constantly gushes about Yo-Yo Ma on their social media feeds, send them a Yo-Yo Ma CD. If they love Star Wars, send them something Star Wars-y. Donate to their favorite charity. Spend months conversing about non-marketing things like you would with a friend. Offer to help them here and there, early on, before popping a request (â€Å"I’d be happy to be a beta tester/bug finder† or â€Å"I can create some graphics for you if you need a little help.†). This isn’t about being a creeper or about breaking some sort of pay-to-play laws. It isn’t a guarantee they will do what you want. It’s merely saying with action that the person matters and you took the time to show it. Talk is cheap, especially online, and when I get something that took time or money to communicate with me, I pay attention. That person was willing to expend something of value to them in order to get my attention. For example, I recently received a letter from a blog reader from Kentucky who had read a post I’d written here on the blog. And by letter, I mean paper, in an envelope, with a stamp. He wanted to thank me for writing on a topic that he hadn’t realized he should learn about, and felt he needed to let me know how much it had helped him. So I wrote back. I responded. If that person asks something of me, I will certainly be paying attention and more likely to at least respond again. I’m going to be bold and say that being personal is the only way to stand out now. Clever or flattering language in an email doesn’t really do it. It’s not enough, anymore, to run the data and find a â€Å"slow email† day so your email doesn’t get lost in the shuffle because, truthfully, there are no slow email days. They’re all pretty heavy, with some days being merely slightly less heavy. Say  with action that the person matters and you took the time to show it. #OutreachIf you simply can’t imagine doing anything more than email, block out the time to send real emails long before you need to make a request. You might: Ask their opinion about something they are interested in (anything other than about a post you just wrote). Ask questions, as if they were a mentor (but no links to your site right away). Sincerely tell them how their writing has helped you. Share some content with them that isn’t yours. Tell them why you thought it might help, or how it fit in with what they have previously talked about. And then wait a bit before repeating. You’re establishing that you’re not just out for what you can get. When thinking of cold contacting an influencer to gain traction for your content, ask yourself these questions: What is too common? What is uncommon? How can I make this happen using something uncommon? You know what happens when you add benefits and show the email recipient they are valuable to you? They see your request  as being more valuable. You took the time to add value to it, therefore, it is a more valuable request. This is a simple equation. 3. Don’t care so much. This one technique, that of cold emails, cannot be the cornerstone of your marketing plan. If it is, you'll care too much. If you care too much, you’re going to chase after it too hard. You’re going to â€Å"follow up† to the death and ruin your chances of future success. I’m not proposing apathy, but patience requires you not to sit and stare at your phone waiting for the email to arrive. Be Picky. The crucial question is this:  What can you do  (not just say) that shows you invested time and/or money into your communication? What have you done that shows you value the person? What can you do (not just say) that shows you invested time/money into your #Outreach?If you have the mindset that the person you’re making the request of is more valuable than your request, you won’t slip into spammy and frustrating behavior, and something, ultimately, will come from your efforts. So, in recap: 1. Pick your request. By deciding that you will add true value (backed by time and money) to your request, you’ll be less sloppy and more casual in the requests you make. Instead of pushing every third blog post, you'll take the time to create some kind of content that truly matters. 2. Pick the person. Use the list and choose your email recipients wisely. A bigger list isn’t always best. Be sure you only take on what you can handle in a personal manner. 3. Pick the method. Choose a creative way to communicate to get the recipient’s attention, but remember to do it early on before you begin to make requests. Be uncommon. If email is the only route you can go, remember that caring about people and communicating that genuinely without wanting something in return is, in and of itself, uncommon.

The Review of the Movie The Pianist Essay Example | Topics and Well Written Essays - 750 words

The Review of the Movie The Pianist - Essay Example d film â€Å"The Pianist† (2002) has masterfully dealt with the theme of universal human longing for a peaceful existence, where there would not be any bloodshed and brutal exposure of dominating tendency of the powerful against their weaker counterparts; the entire situation of equality, would finally receive a perfect fulfillment with free interaction of artistry and creative aesthetics. Polanski has represented this theme of the film through use of realistic narration of the prevailing situation during the World War II and contrasting it with symbolic connotation of what an artistic mind actually aspires for. Final part of the film shows restoration of peace and efforts of indomitable human spirit to forget the ravages of the devastation; but at the same time, the director has provided his audience with the scope of ponder over the aspect whether all the losses can be compensated, whether it is important to keep memories of those losses alive in our hearts so that we never forget what we have done to us and recurrence of the same incidents can be stopped. The director has used Warsaw, Poland and plight of the resident Jews in the hands of Nazi force during the World War II as its backdrop. Wladysaw Szpilman, is a famous Polish pianist, played by Adrian Brody is protagonist of the film. The situation of prevailing brutality in Warsaw during the Second World War has been represented to the audience through the character, â€Å"Szpilman’s eye is like a camera, recording events with very little emotional involvement† (Bartov 142). The state of emotional faculty of an artistic heart becomes poignant, as he encounters the devastation and brutality around, through his music, â€Å"His one means of expression is the piano’s keyboard, and when that keyboard is missing, he can only report his journey – from the radio studio into a man made hell and back into the studio – as an accurately and as dryly as possible† (Bartov 142). The contrast to the man made hell, the

Creative writing skills used by Silvia Plath in her work Essay

Creative writing skills used by Silvia Plath in her work - Essay Example From then, she exuded creativity that she blended with her writing skills, a rare gift she maximizes that gave forth the coveted write-ups that still flood the literary arena to date. However, her early and entire life is blanketed by sorrow and misery. A psychological problem eventually compels her to commit suicide. This essay will tackle some of the skills she managed to use as a writer in the process of doing her work. The bell- jar, one of Plath’s novel to a large extent is autobiographical. The tribulations that Plath goes through in life are chronologies reflected in this novel. By tactfully changing the identity of the characters and places in the novel, she skillfully takes care of the message she wanted to pass across as it unfolded. Her creativity and Witt comes out very clearly in the manner in which she uses Ester, the protagonist in the story to speak about herself indirectly (Karen 130). In her story, Ester becomes mentally ill after going through a thorny life. This compelled her to commit suicide when she sees no hope a head of her. .We are not surprised later, when Plath commits suicide because of the twin reasons that are similar to those that pushed Ester to cut short her life. We therefore conclude that, Plath wrote her life in the novel and she was able to lead her readers to knowing the reasons she finally took her life. In addition, the novel contains many people and events in Plaths’ real life all being a product of her fiction. ... She writes this poem as the only way of â€Å"vomiting† the bad past encounters her life had just gone through. She used a third party narration to distance herself to avoid being associated to the circumstance that had unfolded (Rebecca79). Plath portrays herself as strong-hearted and ready to bury the bygones of her life and move on. She uses poetry as the only mouthpiece to pour her personal issues without the slightest fear and in the process, alleviate her emotions. The tone she used in this poem is reminiscent of her depressive episodes and indeed, Plath takes her audience in her poem through her the painful wounds in life. The aggressive tone she used in the short stanzas of her the poem â€Å"Mystic† leaves the readers with feelings of physical pain as they read her poem â€Å"Mystic†, which is climaxed by the wise use of imagery, like hooks that are sharp and a stinging kiss makes the readers traumatized. Plaths’ selective use of rhetorical questi ons, â€Å"Where is remedy† is intentional, as she inwardly knows the answer is death (Edward 116). Plath also uses satire in her poem to mirror the rot in the society. Plath’s poem â€Å"The applicant,† which is a complete satire surrounding marriage and domestic- related issues. She carefully uses dramatic monologue and third person narration as a powerful tool in manipulating language and in this regard, critically exposes events bedeviling women in the society. Plath’s two poems â€Å"Ariel† and â€Å"Daddy† are autobiography in nature. She intentionally used details of her everyday life as a raw material for her art. She skillfully twisted real references and images within her footsteps in writing her poems. This created an avenue for her fans to

Introduction To The United States Beer Industry

Introduction To The United States Beer Industry Beer in the United States has had a long and profitable history. Today it is the largest segment of Alcoholic beverages and accounts for millions of dollars in sales every year. Although there have been periods of less demand, the popularity and wealth of the industry has grown significantly. The industry has had to address many challenges and adapt to continuously changing environments which translated into many consolidations and the reduced number of regional brewers. Todays market is heavily controlled by three main players, In Bev Anheuser-Busch, Miller Coors. In the late 19th century, most beer was being brewed by groups or individuals in their respective homes, however with the industrial revolution and the advancements of new technologies in automation, commercial brewers began to enter the market and transform the way beer is made, sold, and marketed as it never had been before. Some of these large national brewers were Anheuser-Busch and Miller as mentioned before. Other large domestic brewers include Pabst, and Schlitz. All of these companies have played a part in shaping the growth, structure and development of the industry over time. Due in part to these large commercial entities, the United States now has the largest number of breweries in the world. Although it is necessary to grasp the industries performance as a whole, it is even more vital that the performance and structure of the industries particular segments. At one point, two types of beers controlled the majority of the market; popular beer which was made and sold inexpensively, and Premium beers which were produced for a similar price yet sold at a higher cost solely for their brand recognition and popularity. Throughout history, as the brewing industry matured, the addition of different kinds of beer multiplied. Today, the types of beer which account for the majority of sales are classified as Light, Domestic Premium, and Imports. This paper will be divided into three parts. In the first section I will take an in-depth look at the Beer Industry as a whole through the use of Porters Five Forces analysis. In the second part I will be focusing on Molson-Coors and its relationship to the industry, its segments, and opportunities for growth and continued success. I will wrap up my paper by comparing and contrasting Molson-Coors position and strategy in the Beer industry to Harley-Davidson in the recreational vehicle industry. Socio-Economic When addressing any industry, it is important to analyze the various external macro-environmental factors which contribute to a companys operations. Through a PEST (Political, Economic, Social, and Technological) Analysis, one can better understand the risks associated with growth and decline, as well as its industry position currently and in the future. Politically, the beer industry is dependent on the decisions and regulations of the US Government. One of the most obvious examples of the governments role came in the form of prohibition during the early 20th century. Today, the beer industry is still heavily monitored by the government. One of the most noteworthy controls is that the system requires a middle-man. This limits the power of large corporations to control every aspect of the business chain, and reduces the risk of a monopoly. When it comes to the retail of alcohol, state and municipality governments decide on the type of off-premise vendors that are allowed to sell the alcohol, and how they go about selling in order to raise funds for fighting the abuse and addiction of the product. Currently the state of the United States economy is not helping to provide increased wealth to the industry. With the economic downturn and lower discretionary spending, consumers are spending less on alcohol, beer included. Socially, there are signs within the industry that suggest an increasing demand for alcoholic beverages besides beer. However, within the beer industry itself, Light brands are experiencing increasing popularity due to the heightened importance of consuming fewer calories as well as the risks/consequences of drunk driving. The level of technology change in this industry is low. That said, there are a variety of technological advancements in the industry which are affecting operations. Many of these innovations are changes within the brewing of the beer itself. As efficiency in production was the drive post World-War 2, technological changes which improve quality, lower health risks, and increase the use of sustainable energy are beginning to gain more significance. Porters 5 Forces Threat of New Entrants In the early days of this industry, an individual or family could start up their own brewery with relative ease in comparison to todays standards. The increase in production techniques, beginning post World-War 2 played a large part in creating a high barrier to entry as the working capital requirements increased from several billion to hundreds of millions of dollars. Even greater barriers to entry are created through large brewers control of distribution channels as well as the different state governments regulations and laws attributed to those channels. As production innovation created a barrier to entry in the mid 20th century, marketing and advertising expenditures from large companies in this industry have increased brand loyalty and recognition, creating another high barrier to entry. Amongst these barriers, there exists the possibility of new entrants achieving economies of scale, for example, the Boston Beer Company has taken a relatively foreign approach to the industry as they have focused their attention on its recipes while outsourcing the majority of the other business activities. Although larger companies have also achieved economies of scale and have the ability to increase revenues without increasing input, the emergence of companies such as the Boston Beer Company and trends pointing to consumers trading-up to higher quality products, these barriers could begin to change down the road. Suppliers Suppliers in the brewing industry play a significant role. Starting with the production of the good, suppliers from agricultural industries such as corn, barley, and yeast are key in the production and pricing of the end product. Other suppliers include the glass industry and paper labeling industry. Because of the low concentration in production suppliers, more power is given to the industries main players who are able to strike larger supply contracts for a better price. Most of the key inputs of brewing are highly regulated thus keeping bulk prices steady and allow firms to purchase ingredients over a year in advance. Some differentiation exists in the inputs when it comes to the higher quality ingredients that are used in some premium beers. The effects of substitutes in this industry are dependent on industries such as the performance of wine and spirits as well as imported brands of beer. These are significant substitutes and have been experiencing a steady growth in recent yea rs. Although the brewing industry requires a substantial amount of inputs from suppliers, they do not control those industries as well. Suppliers from the corn/wheat producing industries as well as from the sugar processing industry are not dependent on the beer industry and exist in other markets. As mentioned, the brewing industry is highly regulated and runs in a three tier system which takes away the threat of vertical integration and the possibility of one player gaining the majority power. Looking at the current major players Anheuser-Busch and MillerCoors, opportunities to grow exist in marketing and brand awareness, with recent struggles in the economy, access to capital is more difficult but also comes at a lower price with lower interest rates. The industry gained $3.6 billion in 2009 which is significantly better than many industries and will favor them as they seek opportunities to finance growth opportunities. The industry requires skilled workers mostly in the areas of marketing and has usually refrained from unionizing. Overall the power of suppliers is very limited among large firms and the brewing industry is not an attractive industry at this time. Buyers Wholesalers, Super markets, liquor stores, and bars/night clubs account for some of the major buyers in this industry. These buyers can be broken down into two segments, off-premise and on-premise. On-premise locations include bars and off-premise locations include warehouses and liquor stores. These industries are grateful for the position of the brewing industry however on-premise buyers are experiencing a decline in growth as disposable income decreases among consumers. Off-premise wholesalers although protected from being protected from being taken over by large breweries have experienced a loss in power due in part to the rapid consolidation of the brewing industry as well as the increase in popularity of smaller breweries. However, due to factors such as being in the mature phase of its business cycle, these industries are in a good position to grow. Beer will continue to be sold and consumed; buyers will contend with the changing environment and gain more power through diversi fying their product offerings. This may not be the case in on-premise sites as they are more easily influenced by the impact of a down economy. Overall, the power of the buyers is low as they are at this point very dependent on the fluctuations of the brewing industry. Substitute Products As mentioned previously, substitutes to the domestic brewing industry are the wine and spirits industry, as well as imported beers. In the case of this industry, the substitutes play a main role in determining current position and future growth. When looking at the main players in the US market, they may need to shift some of their focus to niches which microbreweries have begun to make popular as well as deal with the constant threat of imports and their growing popularity in the United States. As large brewing companies work to meet the needs of their enormous market, the industry is attractive to smaller breweries seeking a smaller market. Rivalry The US brewing industry has consolidated to be controlled primarily by two main players, the largest being Anheuser-Busch, and the other being MillerCoors. This represents a high concentration which boosts rivalry. In this particular competition, price is not the determining factor, rather massive marketing campaigns to increase brand value. Although there exists two main companies, they are not very balanced as Anheuser-Busch controls the majority of the market share. The diversity among competitors is greatest amongst the craft-beer breweries which focus on recipe rather than brand image. Among the major players there is little product differentiation as they sell primarily the same types of beers. Although there exists a large brand awareness in loyalty to these players, foreign competition such as Heineken have penetrated US markets and have experienced large sales. This industry is very dependent on the segment of selling alcoholic beverages, although segments within the types o f beer can fluctuate, firms focus primarily on the selling of their product. The barriers for exiting this market are high as there are specific markets, and technologies which have been produced specifically for this industry, the best chance for converting to another product would be into the firm of a non-alcoholic malt beverage. Conclusion After looking in-depth into the brewing industry, a number of key success factors stick out. One of the most important that stood out to me is its ability to keep up with trends in domestic markets as well as increasing brand awareness through quality of beer rather than price. Another important factor for success in this industry is the ability to control debt and deal with fluctuations in the economy. Many people questioned how Budweiser could remain Americas beer by being owned by a Belgium company. Furthermore, it is necessary for these large firms to find areas of increasing beer consumption and market their product in an attractive way. Through my analysis of the brewing industry, it seems clear that although the industry has recently experienced slower growth and lower demand, companies have remained profitable and the emergence of new players (Microbreweries) prove to be a good sign for the future growth and stability of this industry. Part 2: Firm Analysis Adolph Coors based out of Golden, Colorado has been in the brewing industry since the late 19th century. It thrived on its focused market in the Western United States as well as the early brand recognition that its premium beer gained with celebrities and athletes. It also was able to differentiate itself from other competitors by focusing on being a self-sustainable company which attempted to provide as much of its own inputs as possible. In 2005 due to increased pressures to consolidate, Adolph Coors merged with Canadian brewer Molson. With this merger, Molson Coors became the fifth largest brewer. In 2008 in an effort to keep up with Anheuser-Buschs recent merger with InBev, Molson Coors merged another time with SAB Miller to form Miller Coors LLC. This merger, is expected to decrease production and distribution costs which will enable the company to remain profitable and able to increase its market share. This however goes hand in hand with the challenge of maintaining its market for smaller brands with more specific niches. External Environment In order to analyze Coors position in the industry it is important to look at the external environment which will affect the way Coors does business. As stated previously there are a number of different factors which are influencing the brew industry at this time. One of the major external threats to Coors and the industry as a whole is in the form of Government regulation. With a variety of different state laws effecting the sales and distributions of beer, this poses as a threat as it could consume an unnecessary amount of time in daily operations and market analysis. With more focus on broader, international markets, the increasing trend of regional microbreweries are also a threat on the domestic market as they could better handle the state laws and their performance within those standards. Technologically, Coors has the opportunity to become an industry leader in this category. Although technologies primarily are focusing on the quality of the beer, Coors could look to expand it s technologies with respect to environmental awareness. Presently, Coors is being most affected by the rivalry within its industry. Once an industry with hundreds of breweries, the US market has consolidated down to two main players. This is forcing Coors into becoming a hybrid international/domestic company at a rapid pace. I think one of the biggest threats that could affect Coors is the difference of the current market in comparison to the original focus and market of their beers. Internal Environment For many years, Coors was a family run business; this was extremely positive for its initial growth and sustained spot as one of the top players in the brewing industry. Another key strength of Coors is its ownership in its own machinery and its obsessed nature on remaining a company which is homegrown. Coors has throughout its history maintained an ability to adapt to current markets and trends as well as foreseeing areas of growth an opportunity. Early on, a weakness of Coors was its inability to attract minority markets and by some cases, they still struggle at this. Another weakness that could affect Coors performance is its history of avoiding debt spending. I believe this to be a weakness even though it could just as easily be a strength of the firm. Coors limits itself in research development as well as other possible market risks by not opening itself up to debt-spending. Another weakness of Coors, in line with the previous idea of debt-spending is that its a company which i s slower to find niche markets and better products in comparison to Goliath InBev/Anheuser-Busch. Marketing In comparison to Anheuser-Busch, Coors has presently and throughout history, struggled at finding a niche market and in turn has had to give up substantial ground to its main competitor in the form of Domestic Sales as well as having strong brand recognition. Anheuser-Busch in its merger with InBev is focusing its advertisement on marketing its large brands such as Budweiser. Coors has experienced a positive trend in its sales of Blue Moon which has been a hit, especially among fans of smaller, quality beers. It has outperformed a similar beer by Anheuser-Busch, Bud Light Lime. Coors, although struggling in some sense to gain market share back from Anheuser-Busch has a better positioning in terms of its distribution and production systems which are the one of the key strengths and highlights of its company, and one of its main areas of focus. Operations/Production Coors has a history of innovation and capital expenditures which have proved equitable to its operations and overall production efficiency. Coors has focused product innovation in the form of technologies which inhibit freshness and quality in its product. To this extent, it seems as though the two competitors are beginning to shift focuses, as InBev tries to beef up product, brand awareness, and market share, while Coors is insistent on being the industry leader for the best beer in America. As Coors focuses its attention on operations domestically, they are able to create a cost advantage between themselves and other main competitors, they will have better control over what they produce and how they go about producing it which in the long run may open up many areas of growth. Finance In the merger of MillerCoors, the company experienced a rapid decline in growth and sales. The positive side of this down-sizing is that they will have better control of their finances and although they still control thousands of employees, the ability to focus on cost cuts will in turn maximize shareholder wealth. In focusing on the quality and production of its beers, Coors has begun to outsource many of its financing and accounting to third party sources. In the upcoming years due to its merger, Coors will be refinancing its debt and looking to use cash from its operations as a way of approaching other strategic investments. It also hopes that refinancing its debt will lead to pension plans for its employees as well as better return to it its owners. Critical Success Factors It is imperative for Coors to become the leader in premium beers produced in the United States. With Anheuser-Busch selling out to Belgium, a great opportunity for Coors to utilize its domestic brewing facilities and resources exists and should be approached. Another factor that is necessary for Coors is to become an industry leader in innovation and social/environmental responsibility. They need to diversify their products to attract a wide variety of people and work hard not to segregate their marketing to specific niches which leave minorities out of the picture. Strategic Problem Management has failed to ensure the long-term survival of Coors because it expanded too quickly and had too ambitious of hopes in competing on a global scale with Anheuser-Busch. With that in mind, Coors with its merger with Miller has the opportunity to regain the domestic strength that it once prided itself on. My recommendation for Coors would be to continue its pursuit of quality within the domestic United States market. It can work to regain capital to spend on future strategic investments such as popular microbreweries with a high-quality, popular taste. The United States although a major player in the production of beers, still lacks the reputation for having a quality product which is globally recognized. Some could argue that Budweiser is this, however others would say that Budweiser lived in the realm of being an inexpensive beer too long before committing itself to the more trendy Lager. Implementation Coors can implement this strategy easily if it can regain its focus on its core mission from its history, the emphasis of self-sustainability as well as product quality. By outsourcing parts of its business to other parties, Coors has removed responsibilities which could have weighed the company down in making strategic and financial decisions. Part 3 Firm-Firm While working on the analysis for this case-study, thoughts of Harley-Davidson continuously entered my mind. Harley-Davidson is a company that thrives itself on its proud history as well as its quality and brand recognition, very much of what Coors itself does. One area in which Coors could mimic HD in terms of its business model is its focus on being the best US American brand available. HD faces similar competition and rivalry as Coors does; only HDs exists in the form of mostly Japanese and Korean companies while Coors deals with primarily European competition. Coors and HD also face similar problems in terms of attracting niche markets. For HD, they have primarily been seen as a white, male, tough-guy brand, while losing out on markets which include women and younger riders. In a similar way Coors needs to be able to attract consumers who prefer a high quality local brew in the United States rather than a watered down beverage from an aluminum can. In closing, Adolph Coors has existed through an array of market changes, downturns, and booms. In a mature industry, they represent the epitome of maturity and market knowledge. If Coors can maintain its mission of becoming US Americas best beer maker, it will have many profitable years to come in the future.